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MySpace - information on myspace (my space)
URL http://www.myspace.com
Commercial? Yes
Type of site Social network service
Registration Required for most services
Owner News Corporation
Created by Thomas Anderson and Christopher DeWolfe
MySpace is a popular social networking website offering an interactive,
user-submitted network of friends, personal profiles, blogs, groups, photos,
music and videos internationally. It is headquartered in Beverly Hills,
California, USA,[1] where it shares an office building with its immediate
owner, Fox Interactive Media; in turn, the owner of Fox Interactive (and
therefore MySpace), News Corporation, is headquartered in New York City.
According to Alexa Internet, MySpace is currently the world's sixth most
popular English-language website and the sixth most popular website in any
language,[2] and the third most popular website in the United States, though
it has topped the chart on various weeks[3]. The service has gradually
gained more popularity than similar websites to achieve nearly 80% of visits
to online social networking websites.[3] It has become an increasingly
influential part of contemporary popular culture, especially in English
speaking countries.
The company employs 300 staff[4] and does not disclose revenues or profits
separately from News Corporation. With the 100 millionth account being
created on August 9, 2006,[5] in The Netherlands[6] and a news story
claiming 106 million accounts on September 8, 2006,[7] the site reportedly
attracts new registrations at a rate of 230,000 per day.
History
The current MySpace service was founded in November 2003 [2] by Tom Anderson
(an alumnus of both the University of California, Berkeley and the
University of California, Los Angeles), the current president and CEO; Chris
DeWolfe (a graduate of University of Southern California's Marshall School
of Business); and a small team of programmers. It was partially owned by
Intermix Media, which was bought in July 2005 for US$580 million by Rupert
Murdoch's News Corporation (the parent company of Fox Broadcasting and other
media enterprises).[8] Of this amount, approx. US$327m has been attributed
to the value of MySpace according to the financial advisor fairness
opinion.[9]
The corporate history of MySpace as well as the status of Tom Anderson as a
MySpace founder has been a matter of some public dispute.
In January 2006, Fox announced plans to launch a UK version of MySpace in a
bid to "tap into the UK music scene"[10] which they have since done. They
also plan to launch in China and possibly other countries.[11]
Contents of a MySpace profile
Blurbs, blogs, multimedia
Profiles contain two standard "blurbs": "About Me" and "Who I'd Like to
Meet" sections. Profiles also contain an "Interests" section and a "Details"
section. However, fields in these sections will not be displayed if members
do not fill them in. Profiles also contain a blog with standard fields for
content, emotion, and media. MySpace also supports uploading images. One of
the images can be chosen to be the "default image," the image that will be
seen on the profile's main page, search page, and as the image that will
appear to the side of the user's name on comments, messages, etc. Flash,
such as on MySpace's video service, can be embedded. Also there is a
"details" section which allows the user to provide personal information on
the user such as his/her race, religion, and sexual orientation. As of May
2, 2007, a very popular Myspace Group called "I Support" reported that the
sexual orientation feature of Myspace had removed the option of "gay." While
most rumors that float around My Space end up as false; doing a quick check
of this rumor reveals that in fact, "gay" has been removed from the options
of sexual orientation. The only ones that appear are straight, lesbian, not
sure, and no answer. Myspace states that this was an error caused by a bug
in the system.
Friend Space
The User's Friends Space contains a count of a user's friends, a "Top
Friends" area, and a link to view all of the user's friends. Users can
choose a certain number of friends to be displayed on their profile in the
"Top Friends" area. The "Top Friends" used to be restricted to eight
friends, commonly called the "Top 8". People bypassed this limitation by
using third-party tools to emulate a "Top X" friends. MySpace now allows
four, eight, twelve, sixteen, twenty, twenty-four, and now up to and
including forty friends to be displayed in the "Top Friends" area. If a
friend's page has been deleted, blank spaces will be shown on the pages. If
the user clicks onto "edit friends", there will be a block that says, "this
profile no longer exists". Before the "Top 8" system was put in place, the
eight friends displayed on the user's profile were the first eight friends
to sign up for Myspace. When the user's entire friend list is viewed, all of
their friends are shown sorted in order of their signup date, regardless of
their placement in the user's "Top Friends."
Comments
Below the User's Friends Space (by default) is the "comments" section,
wherein the user's friends may leave comments for all viewers to read.
MySpace users have the option to delete any comment and/or require all
comments to be approved before posting. If a user's account is deleted,
every comment left on other profiles by that user will be deleted, and
replaced with the comment saying "This Profile No Longer Exists." Comments
have been the real engine behind MySpace. Many sites were developed to offer
HTML comments like MySpace comments. These HTML comments are mainly links to
images on other sites, and offer bandwidth in return for visitors.
Profile customization (HTML)
MySpace allows users to customize their user profile pages by entering HTML
(but not JavaScript) into such areas as "About Me", "I'd Like to Meet", and
"Interests". Videos, and flash-based content can be included this way. Users
also have the option to add music to their profile pages via MySpace Music,
a service that allows bands to post songs for use on MySpace.
A user can also change the general appearance of his page by entering CSS
(in a <style> ... </style> element) into one of these fields to override the
page's default style sheet using myspace editors. This is often used to
tweak fonts and colors, but it has its limitations due to poorly-structured
HTML used on the profile page. The fact that the user-added CSS is located
in the middle of the page (rather than being located in the <head> element)
means that the page will begin to load with the default MySpace layout
before abruptly changing to the custom layout.
There are several independent web sites offering MySpace layout design
utilities which let a user select options and preview what their page will
look like with them.
MySpace has recently added its own "Profile Customizer" to the site,
allowing users to change their profile through MySpace; therefore, the issue
with CSS loading too late is resolved, as the MySpace default profile
appearance is changed for the customized profile.
Music
MySpace profiles for musicians are different from normal profiles in that
artists are allowed to upload up to five MP3 songs. The uploader must have
rights to use the songs (e.g their own work, permission granted, etc).
Unsigned musicians can use MySpace to post and sell music, which has proven
popular among MySpace users.
MySpace features
Bulletins
Bulletins are posts that are posted on to a "bulletin board" for everyone on
a MySpace user's friends list to see. Bulletins can be useful for notifying
an entire, but usually a portion of the friends list (depending on how many
friends are added), without resorting to messaging users individually. Some
users choose to use Bulletins as a service for delivering chain messages
about politics, religion, or anything else and sometimes these chain
messages are considered threatening to the users, especially the ones that
mention bad luck, death, or topics similar to that.[12] They have also
become the primary attack point for phishing. Bulletins are deleted after
ten days.
Groups
MySpace has a Groups feature which allows a group of users to share a common
page and message board. Groups can be created by anybody, and the moderator
of the group can choose for anyone to join, or to approve or deny requests
to join.
MySpace IM
In early 2006, MySpace introduced MySpaceIM, an instant messenger that uses
one's MySpace account as a screen name. A MySpace user logs in to the client
using the same e-mail associated with his or her MySpace account. Unlike
other parts of MySpace, MySpaceIM is stand-alone software for Microsoft
Windows. Users who use MySpaceIM get instant notification of new MySpace
messages, friend requests, and comments.
MySpace Mobile
There are a variety of environments in which users can access MySpace
content on their mobile phone. American mobile phone provider Helio released
a series of mobile phones in early 2006 that can utilise a service known as
MySpace Mobile to access and edit one's profile and communicate with, and
view the profiles of, other members.[13] Additionally, UIEvolution and
MySpace developed a mobile version of MySpace for a wider range of carriers,
including Cingular.[14] MySpace Mobile will be appearing on Vodafone in
Britain during the first half of 2007.[15]
MySpace News
In the month of April 2007,MySpace launched a news service called MySpace
News which displays news from rss feeds that users submit. It also allows
users to rank each news story by voting for it. The more votes a story gets,
the higher the story moves up the page.
Controversy over corporate history
Spam / Tom Anderson PR
In September 2006, a lengthy article written by journalism student Trent
Lapinski, "MySpace: The Business of Spam 2.0", was published by the Silicon
Valley gossip blog, Valleywag (a Gawker Media property). The article
recounted a detailed corporate history of MySpace, alleging that what was
now regarded as a social networking website had been originally designed as
a spam delivery system aimed at exploiting Friendster, and had initially
gained popularity through an intensive mass email campaign rather than word
of mouth [16]. Amongst other claims was the assertion that Tom Anderson had
originally been hired as a copyeditor and his "founder" and "first friend"
status was a public relations invention. Lapinski suggested that News Corp.
had attempted to suppress the publication of the history. News Corp.
declined to comment publicly on the article.
Brad Greenspan / The MySpace Report
In October 2006, Brad Greenspan (the former Chairman, CEO and largest
individual shareholder of Intermix Media, who claims to be the true "founder
of MySpace") launched a website and published "The MySpace Report" that
called for the Securities and Exchange Commission, the United States
Department of Justice and the U.S. Senate Committee on Finance to
investigate News Corp's acquisition of MySpace as "one of the largest merger
and acquisition scandals in U.S. history".[17] The report's main allegation
is that News Corp. should have valued MySpace at US$20 billion rather than
US$327 million, and had, in effect, defrauded Intermix shareholders through
an unfair deal process.[18] The report received a mixed response from
financial commentators in the press.[19] An initial lawsuit led by Greenspan
challenging the acquisition was dismissed by a judge.[20]
Greenspan's report also states that the MySpace program code had originally
been the brainchild of an Intermix/eUniverse programmer named Toan Nguyen
who made the breakthrough technical contributions to the project.[21]
Valleywag speculated that Greenspan was likely a key source for Lapinski's
September article, "MySpace founder accuses company of defrauding investors
of $20 billion". As of November 2006, Lapinski was listed as a staff member
of CensorSpace.com - a blog focused on alleged excessive censorship on
MySpace and other websites, and which was founded by Greenspan.
Criticism
Accessibility
Because most MySpace pages are designed by individuals with little HTML
experience, a very large proportion of pages do not satisfy the criteria for
valid HTML or CSS laid down by the W3C. Poorly formatted code can cause
accessibility problems for those using software such as screen readers.[22]
The MySpace home page, as of June 11, 2007, fails HTML validation with 223
errors, using the W3C's validator.
Furthermore, MySpace is set up so that anyone can customise the layout and
colors of their profile page with virtually no restrictions, provided that
the advertisements are not covered up by CSS or using other means. As
MySpace users are usually not skilled web developers, this can cause further
problems. Poorly constructed MySpace profiles could potentially freeze up
web browsers due to malformed CSS coding, or as a result of users placing
many high bandwidth objects such as videos, graphics, and Flash in their
profiles (sometimes multiple videos and soundfiles are automatically played
at the same time when a profile loads). PC World cited this as its main
reason for naming MySpace as #1 in its list of twenty-five worst web sites
ever.[23]
In addition, new features have been gradually added. This, and the
increasing number of MySpace members, leads to an increase in bandwidth
used. This increase in usage often slows down the servers and may result in
a "Server Too Busy" error message for some users who are on at peak hours,
"Sorry! an unexpected error has occurred. This error has been forwarded to
MySpace's technical group.", or a variety of any other error messages
throughout the day.
Security
In October 2005, a flaw in the MySpace's site design was exploited by a user
only known as "Samy" to create the world's first self-propagating cross-site
scripting (XSS) worm. MSNBC has also reported that MySpace is a "hotbed" for
spyware, and that infection rates are rising because of MySpace.[24] In
addition to this, the customization of user pages currently allows the
injection of certain HTML which can be crafted to form a phishing user
profile, thus keeping the myspace.com domain as the address.[25] More
recently, there has been spam on bulletins that has been the result of
phishing.[26] Users find their MySpace homepage with bulletins they didn't
post, realizing later they had been phished. The bulletin consists of an
advertisement that provides a link to a fake login screen, tricking people
into typing in their MySpace e-mail and password.
Other security fears regarding profile content itself are also present. For
example, the embedding of videos inherently allows all of the format's
abilities and functions to be used on a page. A prime example of this
surfaced in December 2006, when embedded QuickTime videos were shown to
contain hyperlinks to JavaScript files, which would be run simply by a user
visiting a 'phished' profile page, or even in some cases by simply viewing a
user's 'about me' elsewhere on the site. Users who entered their login
information into a fake login bar that appeared would also become 'phished',
and their account would be used to spam other members, thus spreading this
security problem.[27]
In April 2007, a house in the United Kingdom was wrecked by gatecrashers
storming a party after reading an invite for it on MySpace. The party caused
an estimated £20,000 worth of damage, forcing the family to move out after
graffiti was sprayed on walls and light fixtures were ripped out. Rachel
Bell, the organizer of the party, claimed that her account was hacked and
she only expected a small number of people to turn up. The resulting
situation required several police cars and a dog-handling unit in order to
restore peace.[28]
Child safety
The minimum age to register an account on MySpace is 14.[29] Profiles with
ages set to 14 or 15 years are automatically private. Users whose ages are
set at 16 or over have the option to restrict their profiles and the option
of allowing certain personal data to be restricted to people other than
those on their friends list. Accessing the full profile of, or messaging
someone when their account is set to "private" (or if under sixteen) is
restricted to a MySpace user's direct friends.
MySpace will delete these profiles if the victim verifies their identity and
points out the profile via e-mail.[30]
Recently, MySpace has been the focus of a number of news reports stating
that teenagers have found ways around the restrictions set by MySpace, and
have been the target of online predators.[31] In response, MySpace has given
assurances to parents that the website is safe for people of all ages.
Beginning in late June 2006, MySpace users whose ages are set over 18 could
no longer be able to add users whose ages are set from 14 to 15 years as
friends unless they already know the user's full name or email address.[32]
Some third party Internet safety companies like Social Shield[33] have
launched online communities for parents concerned about their child's safety
on MySpace.
In June 2006, 16-year-old Katherine Lester flew to the Middle East, to Tel
Aviv, Israel, after having tricked her parents into getting her a passport
in order to be with a 20-year-old man she met through MySpace.[34] U.S.
officials in Jordan persuaded the teen to turn around and go home.
Though MySpace has established rules on child safety, they were not enforced
until January 17, 2007.
In December 2006, MySpace announced new measures to protect children from
known sex offenders. Although precise details were not given they said that
"tools" would be implemented to prevent known sex offenders from the USA
creating a MySpace profile.[35]
In February 2007, a U.S. District Judge in Texas dismissed a case when a
family sued MySpace for negligence, fraud and misrepresentation; a girl in
the family had been sexually assaulted by a man she met through MySpace,
after she had misrepresented her age as 18 when she was 13. Regarding his
dismissal of the case, U.S. District Judge Sam Sparks wrote: "If anyone had
a duty to protect Julie Doe, it was her parents, not MySpace."[36]
Social and cultural
Dave Itzkoff, in the June 2006 Playboy magazine, related his experiences
experimenting with membership in MySpace. Among his criticisms are that the
distance afforded by the Internet emboldens members, such as females who
feature photos of themselves in little clothing on their profile pages, to
behave in ways that they would not behave in person, and that this duplicity
undercuts the central philosophy of MySpace, which is to bring people
together. Itzkoff also references the addictive, time-consuming nature of
the site, mentioning that Playboy Playmate and MySpace member Julie
McCullough, who was the first to respond to his Add request, refers to the
site as "cybercrack". Itzkoff claims that MySpace gives many people access
to a member’s life, without giving the time needed to maintain such
relationships, and that such relationships do not possess the depth of
in-person relationships.
Itzkoff is particularly critical of the disturbing and fraudulent behavior
of people who can contact a member, unsolicited, as when he was contacted by
someone expressing a desire to socialize and date, but whose blog (to which
Itzkoff was directed via subsequent emails) turned out to be a solicitation
for a series of commercial porn sites. Itzkoff is also critical of more
subtle commercial solicitations on the site, such as the banner ads and
links to profiles and video clips that turn out to be commercials for new
20th Century Fox films. Itzkoff also observes that MySpace’s much-celebrated
music section is heavily weighted in favor of record labels rather than
breakthrough musicians.
Itzkoff also relates criticism from another person he calls "Judas", who
asserts that while the goal of attempting to bring together people who might
not otherwise associate with one another in real life may seem honorable, it
violates a social contract that exists when people interact in person, which
render MySpace nothing more than a passing fad:
“ There will come a moment when, like deer quivering and flicking up their
ears toward a noiseless noise in the woods, the first adopters will suddenly
realize they’re spending their time blogging, adding, and gawking at the
same alarming photos as an army of 14-year olds, and quick as deer, they’ll
dash to the next trend. And before you know it, we’ll all follow.[37] ”
Censorship
MySpace has also been accused of censorship by a number of political
websites, including PrisonPlanet.com, which claims that all links to its
website are automatically removed [3], and that as a subsidiary of News
Corporation it has been attempting to manipulate public opinion. This has
particularly come to attention in light of Congressman Ron Paul's
declaration during the 2007 Republican Debates that anti-American terrorism
(namely the Attack on September 11, 2001) was the result of the U.S.
presence in the Middle East over the previous half-century.
Stalking
According to Alison Kiss, program director for Security on Campus, social
networking websites such as MySpace and Facebook have made it easier for
stalkers who target women on college campuses.[38]
MySpace China
The Chinese version of MySpace, launched in April of 2007, has many
censorship-related differences from other international versions of the
service. Discussion forums on topics such as religion and politics are
absent, and a filtering system that prevents the posting of content about
Taiwan independence, the Dalai Lama, Falun Gong, and other "inappropriate
topics" has been added.[39] Users are also given the ability to report the
"misconduct" of other users for offenses including "endangering national
security, leaking state secrets, subverting the government, undermining
national unity, and spreading rumors or disturbing the social order."[40]
International sites
Since early 2006, MySpace has offered the option to access the service in
different regional versions. The alternative regional versions present
automated content according to locality (e.g. UK users see other UK users as
"Cool New People", and UK oriented events and adverts, etc.), offer local
languages other than English, or accommodate the regional differences in
spelling and conventions in the English-speaking world (e.g. United States:
"favorites", mm/dd/yyyy; the rest of the world: "favourites", dd/mm/yyyy).
Sites currently offerred are:
* MySpace Global
* MySpace Australia
* MySpace Canada (in English) (currently in beta)
* MySpace Canada (in French) (currently in beta)
* MySpace China (in Chinese) (currently in beta)
* MySpace France
* MySpace Germany (currently in beta)
* MySpace Ireland
* MySpace Latin America (in Spanish) (currently in beta)
* MySpace Italy (currently in beta)
* MySpace Japan (currently in beta)
* MySpace Mexico (currently in beta)
* MySpace Netherlands
* MySpace New Zealand
* MySpace Spain (currently in beta)
* MySpace UK
* MySpace USA (in Spanish) (currently in beta)
* MySpace USA (in English) (this is, in fact, identical to the "global"
site)
MySpace is also looking at expansion into India, Korea, and South Africa.
Musicians' rights and MySpace Terms of Use Agreement
Until June 2006, there was a concern amongst musicians, artists, and bands
on MySpace such as songwriter Billy Bragg owing to the fine print within the
user agreement that read, "You hereby grant to MySpace.com a non-exclusive,
fully-paid and royalty-free, worldwide license (with the right to sublicense
through unlimited levels of sublicensees) to use, copy, modify, adapt,
translate, publicly perform, publicly display, store, reproduce, transmit,
and distribute such Content on and through the Services". The fine print
brought particular concern as the agreement was being made with Murdoch's
News Corporation. Billy Bragg brought the issue to the attention of the
media during the first week of June 2006.[41] Jeff Berman, a MySpace
spokesman swiftly responded by saying, "Because the legalese has caused some
confusion, we are at work revising it to make it very clear that MySpace is
not seeking a license to do anything with an artist's work other than allow
it to be shared in the manner the artist intends".
By June 27, 2006, MySpace had amended the user agreement with, "MySpace.com
does not claim any ownership rights in the text, files, images, photos,
video, sounds, musical works, works of authorship, or any other materials
(collectively, 'Content') that you post to the MySpace Services. After
posting your Content to the MySpace Services, you continue to retain all
ownership rights in such Content, and you continue to have the right to use
your Content in any way you choose".
Blocking
Many schools and public libraries in the United States, United Kingdom and
Australia have restricted access to MySpace because it has become "such a
haven for student gossip and malicious comments".[42]
A Catholic school in New Jersey has even prohibited students from using
MySpace at home, an action made to protect students from online predators as
claimed by the school, although experts questioned the legality of such a
ban.[43][44][45]
On July 28, 2006, the United States House of Representatives passed a
controversial bill requiring libraries and schools receiving certain types
of federal funding (E-rate) to prevent unsupervised minors from using chat
rooms and social networking websites, such as MySpace. This bill, known as
the Deleting Online Predators Act of 2006 (DOPA), was approved by a 410-15
vote in the United States House of Representatives but was not brought to a
vote in the United States Senate. Since the Congressional session of its
introduction expired, the bill must be reintroduced in either chamber to be
voted upon again.
Legal issues
In May 2006, Long Island, New York teenagers Shaun Harrison and Saverio
Mondelli were charged with illegal computer access and attempted extortion
of MySpace, after both had allegedly hacked into the site to steal the
personal information of MySpace users before threatening to share the
secrets of how they broke into the website unless MySpace paid them
$150,000. Both teens were arrested by undercover Los Angeles police
detectives posing as MySpace employees.[46]
In April 2007, police in County Durham, United Kingdom, arrested a
17-year-old girl on charges of criminal damage following a party advertised
on MySpace, held at her parents' house without their consent. Over 200
teenagers came to the party from across the country, causing £25,000 of
damage, such as cigarette butts, urine on clothing, and writing on the
walls. The girl's parents, who were away at the time, may have to move out
of the house.[47]
Celebrities on MySpace
Some MySpace users have enjoyed a degree of fame due to their accounts. One
example is Christine "ForBiddeN" Dolce's appearance on The Tyra Banks Show
and her own Playboy pictorial in the October 2006 issue. MySpace's music
section has also helped many amateur bands progress. One illustrative
example is English band Arctic Monkeys, who owe some of their success to the
publicity that MySpace generated for them. When asked about the popularity
of the band's MySpace website in an interview with Prefix magazine, the band
pointed out that they did not even know what MySpace was, and that their
page had originally been created by their fans. It has been claimed that pop
artist Lily Allen's fame is also due in part to her being promoted on
MySpace. In response to an interview question on Triple J, in which she was
asked if she was 'discovered by MySpace', Allen stated, "Not accurate at
all, I had a record deal before I set up my MySpace account so, erm, that's
... couldn't really be further from the truth."[48]
YouTube
YouTube first appeared on the web in early 2005, and it quickly gained
popularity on MySpace due to MySpace users ability to embed YouTube videos
in their MySpace profiles. Realising the competitive threat to the new
MySpace Videos service, MySpace banned embedded YouTube videos from its user
profiles. MySpace users widely protested the ban, prompting MySpace to lift
the ban shortly thereafter. But since then, links from each embedded video
on MySpace to the home pages of the video on YouTube have been blocked
making it more difficult to find the same videos on YouTube's website.[49]
Since then YouTube has become one of the fastest-growing websites on the
World Wide Web,[50] outgrowing MySpace's reach according to Alexa
Internet.[51] In July 2006 several news organisations reported that YouTube
had overtaken MySpace.[52] In a September 2006 investor meeting, News Corp.
COO Peter Chernin claimed that virtually all modern Web applications (naming
YouTube, Flickr, and Photobucket) were really just "driven off the back of
MySpace" and that "we ought to be able to match them if not exceed
them".[53]
Advertising
* On August 8, 2006, search engine Google signed a $900 million deal to
provide a Google search facility and advertising on MySpace.[54][55][56]
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33. ^ "Social Shield Offers Help for Parents Struggling with Children on
MySpace.com and other Social Networks", PR Web.
34. ^ http://www.foxnews.com/story/0,2933,198981,00.html
35. ^ "MySpace to 'block sex offenders'", BBC News Online, 2006-12-07.
Retrieved on 2006-12-07.
36. ^ "MySpace suit dismissed by judge in Texas", San Francisco Chronicle,
2007-02-15. Retrieved on 2007-02-16.
37. ^ Itzkoff, Dave; Playboy magazine; June 2006
38. ^ Stalking 'definitely a problem' for women at college from the USA
Today, 04-23-07
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43. ^ In Autumn 2005 Pope John XXIII Regional High School in Sparta
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on MySpace or similar websites or face suspension or expulsion, even if only
using the website outside of school."The MySpace case", The Daily News,
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that online profiles end, calls forums havens for sexual predators, Daily
Record, October 24, 2005
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49. ^ Carlos (2006-01-10). So That's Why MySpace Blocked YouTube.
Techdirt.com. Retrieved on 2006-07-28.
50. ^ "YouTube Fastest Growing Website" Advertising Age
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52. ^ YouTube overtakes MySpace. Guardian Unlimited (2006-07-31). Retrieved
on 2006-07-31.
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54. ^ "Google signs $900m News Corp deal", BBC News, 2006-08-07. Retrieved
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55. ^ Vance, Ashlee. "Google pays $900m to monetise children via MySpace",
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